Store

However, an Amazon Brand Store gives you the opportunity to connect with customers on a new level and share more details about your brands unique features and value. It’s a centralized hub, hosted within Amazon, that can be customized to align with your branding and help you stand out in a crowded, but popular, Amazon marketplace.

CREATE A VISUALLY APPEALING ONLINE SHOPPING EXPERIENCE

Amazon Brand Stores are a breath of fresh air for brand registered businesses. Create a visual shopping experience the immerses the consumer with your brand, and only your brand.

Creating dynamic and appealing Brand Store pages has never been simpler thanks to Amazon’s easy-to-use templates and customization options. Within no time your Amazon Brand Store can clearly convey your brand identity and visually represent your brand. Thus creating a connection with consumers and building trust and brand loyalty.

AM I ELIGIBLE TO LAUNCH A STOREFRONT?

If you have successfully registered at least one brand on Amazon Brand Registry, you are eligible to create an Amazon Store. You can tell whether or not you qualify for a Store by heading to your Amazon Stores page. Here, you can view your Amazon Store eligibility and view a list of your qualifying brands.

HOW IS AN AMAZON BRAND STORE BENEFICIAL FOR MY BUSINESS?

Amazon does not charge a fee to set up an Amazon Brand Store. They have also created templates and have installed drag and drop components to make it easier for Brands to DIY their Amazon Stores, if necessary. However, if the budget allows, an experienced design team can ensure that your brands objectives are clearly conveyed, and you are visually meeting the expectations of your target audience.

Amazon Brand Stores Offer Options:

Customize Your Store
• Choose from a variety of design templates to further establish a shopping experience that further enhances your brand and values.

Control the Browsing Experience
• Sell items from entire catalogue and organize what how it looks for the consumer based on your objectives and goals.

Seamlessly Integrate Product Promotions
• Utilize built-in social sharing and promotional extensions to further share and drive customers to your Amazon Brand Store.

DON’T FORGET, AMAZON STORES ARE FOR BRAND OWNERS

If you arrive at your Amazon Stores page and see a message that you don’t have any registered brands, this means you are not currently Amazon Storefront eligible. If you do own one of your brands, you first need to register it with Amazon before creating your Storefront.

If you aren’t the owner of a brand you sell, you won’t be able to create an Amazon Store. In this case, your marketing options are to configure your current storefront through your Seller Profile and customize your Amazon URL. It won’t look as impressive as a true Amazon Brand Store, but it’s the best you can do with the limited capabilities you have.