Amazon Traffic Fluctuation U sing Google Trends as a macro view on people searching for the term “Amazon” we saw a decline of approximately 7% across the first months...
AMAZON PRICING People are always looking for the best deals on products. If you want to rank well in the search results on Amazon, you must price your products...
MARGIN PRESSURE We hear from clients that the vendor negotiations this year have been particularly “robust” with marketplaces (especially Amazon) demanding significantly higher margins and concessions. Co-op marketing fees...
WHAT IS PPC? P PC stands for “pay-per-click” and refers to the cost per click on an ad. It’s a type of advertising where advertisers pay each time their...
WHERE SHOULD I PUT MY KEYWORDS? The fields of the product listing (title, bullet points, description, backend keywords, etc.) used to be weighted differently in the Amazon ranking algorithm....